Sensorial Design


For Symrise, create an installation to present fragrance designs.



Installations are a sales pitch masked as an immersive sensorial experience. We tell a captivating story while showcasing new product ideas. The presentations are an ultimate user experience.

Working with Symrise’s senior executives, I guided them through the process of producing a showcase installation. I organized the space into three sections – separated by fabric walls. During the presentations, we silently changed the sets in other “rooms” – so that when the curtains were moved, a new theme magically appeared.


  • concept design and execution
  • procured raw materials
  • lead team of artists
  • produced custom videos
  • orchestrated behind the scenes activity
  • painted murals
  • engaged with clients