For Symrise, create an installation to present fragrance designs.
Installations are a sales pitch masked as an immersive sensorial experience. We tell a captivating story while showcasing new product ideas. The presentations are an ultimate user experience.
Working with Symrise’s senior executives, I guided them through the process of producing a showcase installation. I organized the space into three sections – separated by fabric walls. During the presentations, we silently changed the sets in other “rooms” – so that when the curtains were moved, a new theme magically appeared.
- concept design and execution
- procured raw materials
- lead team of artists
- produced custom videos
- orchestrated behind the scenes activity
- painted murals
- engaged with clients