Sensorial Design

Request

For Symrise, create an installation to present fragrance designs.

Solution

Installations are a sales pitch masked as an immersive sensorial experience. We tell a captivating story while showcasing new product ideas. The presentations are an ultimate user experience.

Working with Symrise’s senior executives, I guided them through the process of producing a showcase installation. I organized the space into three sections – separated by fabric walls. During the presentations, we silently changed the sets in other “rooms” – so that when the curtains were moved, a new theme magically appeared.

Contributions

• concept design and execution
• procured raw materials
• kept beds of grass alive 
• lead team of artists
• produced custom videos
• orchestrated behind the scenes activity
• painted murals
• sewed fabric barriers 
• engaged with clients