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Happy To Be

Request

Produce an animated presentation reviewing olfactive accords to discuss a new fragrance concept.

Solution

In the fragrance industry, we rely heavily on visual informants to augment an olfactory experience when we try to communicate concepts. Foreign to most ad agencies, the production of these concepts target industry natives – using languages they understand to translate and inform.

Having a background in Fine Art, particularly Old Master narratives, I am a unique proxy for senior executives to communicate abstract, sensorial ideas to perfumers.

This is an example of many animated productions I have made over the years – for Clinque’s Happy To Be fragrance.