Interactive Engagement

Request

Designed, developed, and produced an interactive “game” to render a string of text into a biological representation.

Solution

A business partner from the Invitrogen GeneArt Cloning team asked our internal agency to build a “type of Candy Land game, where a customer could enter their name, and we would render a facsimile of a peptide … for fun!”

The game, “The GeneArt Translator,” existed to drive traffic to the Thermo Fisher Scientific Cloning section through the magic of social media.

Because I had a background in server-side and front-end development, I was asked to produce the translator from concept to production.