Traditional Illustration

Request

Produced illustrations to be used as site badges on a tight deadline.

Solution

During the development of the first site for the Avett Brothers, Sony Music requested a badge system where end users could earn points for site activity. To align with the artistic vibe of the Brothers, the badges needed to feature a dozen hand-drawn images of animals.

The catch? Sony needed the illustrations completed in just three days—before the site went live.

Recognizing the impossible timeline, my old friend Jonas Selenis, a Vice President of Sony Digital, suggested that I take on the task. Jonas and I shared a history from the days when he was a musician playing at CBGB’s, and I was a decorative painter (even for Rush Limbaugh, but that’s a long story).

Armed with a stack of copier paper and Prismacolor pencils, I got to work and completed the drawings on time.

My contributions included

• conceptualizing and illustrating 12 animal-themed site badges
• working within a tight three-day deadline to meet the site launch schedule
• delivering hand-drawn designs that matched the artistic essence of the Avett Brothers

These illustrations remain some of my favorites!