Antidote

Request

Produced and created representations of products for core clients (Estee Lauder, Avon, Victoria’s Secret, LVMH) and managed artists while providing direction.

Solution

The Sensorium was a B2B marketing engine that I had the fortunate opportunity to help invent and realize as a core member of Firmenich’s Creative Marketing Studio.

Part multimedia installation, part executive board meeting, and part immersive sensual experience, our Sensorium for 2000 was titled “antidote – fragrance remedies for modern living.”

We developed concepts around how individuals might cope with living in a future, modern world, and tied a fragrance solution to each concept.

My contributions:

• core concept contributor
• designed the installation space
• hired and managed a team of artists within an operating budget
• suggested the use of mannequins to host individual concepts
• procured mannequins and oversaw their arrival and installation
• provided art direction